Privacy Policy

Last updated: 15 October 2026

Marl & Mere operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Marl & Mere is a trading name of PUNDRICH GROUP LTD, which is the data controller responsible for your personal information. Marl & Mere is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including your name, delivery address, billing address, phone number and email address.
  • Financial information including payment card details, transaction details, form of payment, payment confirmation and other payment details. Full card details are handled by our payment providers and are never stored by us.
  • Account information including your username, password, preferences and settings.
  • Transaction information including the items you view, put in your bag, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include in communications with us, for example when sending a customer support enquiry.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes. Our lawful bases are shown in brackets:

  • Provide, Tailor and Improve the Services. To perform our contract with you, process your payments, fulfil your orders, remember your preferences, send notifications related to your account, process purchases, returns, exchanges or other transactions, manage your account, arrange delivery and create a tailored shopping experience, such as recommending products related to your purchases (performance of a contract; legitimate interests).
  • Marketing and Advertising. To send marketing and promotional communications by email, text message or post, and to show you online advertisements based on your activity on the Services (consent, where required by law; legitimate interests).
  • Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity (legitimate interests; legal obligation). If you register an account, you are responsible for keeping your account credentials safe, and we recommend that you do not share them with anyone else.
  • Communicating with You. To provide customer support, respond to you and maintain our business relationship with you (performance of a contract; legitimate interests).
  • Legal Reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential breaches of our terms or policies (legal obligation; legitimate interests).

Cookies

We use cookies and similar technologies to run the Services, remember your preferences, understand how the Services are used and support our marketing. Where required by law, we will ask for your consent before using non-essential cookies, and you can change your cookie preferences at any time through your browser settings or our cookie banner.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and delivery).
  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. You can object to this use at any time by contacting us.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to deliver products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

We do not sell your personal information.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. To help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more, you can visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of those platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We take appropriate technical and organisational measures to protect your personal information. However, no security measures are perfect or impenetrable, and any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

We keep your personal information only for as long as we need it for the purposes described in this policy — for example, to maintain your account, provide the Services, comply with legal, tax and accounting obligations, resolve disputes or enforce our agreements. Order records are generally kept for six years to meet UK tax requirements.

Your Rights and Choices

Under UK data protection law, you have the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:

  • Right of Access. You have the right to request a copy of the personal information we hold about you.
  • Right to Rectification. You have the right to ask us to correct inaccurate or incomplete personal information.
  • Right to Erasure. You have the right to ask us to delete your personal information in certain circumstances.
  • Right to Restrict Processing. You have the right to ask us to limit how we use your personal information in certain circumstances.
  • Right to Data Portability. You have the right to receive a copy of your personal information in a structured, commonly used format and to ask us to transfer it to another organisation.
  • Right to Object. You have the right to object to processing based on our legitimate interests, and to object at any time to direct marketing.
  • Right to Withdraw Consent. Where we rely on your consent, you can withdraw it at any time. You can unsubscribe from our marketing emails using the link in any email we send you; we may still send you service emails about your account or orders.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request, and we will respond within one month, as required by law. We will not discriminate against you for exercising any of these rights.

Complaints

If you have a complaint about how we process your personal information, please contact us first using the details below and we will do our best to resolve it. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection authority, at ico.org.uk.

International Transfers

Please note that we may transfer, store and process your personal information outside the United Kingdom. Where we do so, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, unless the transfer is to a country that has been found to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

  • Email: contact@marlmere.com
  • Customer service hours: Monday to Friday, 9:00 AM – 6:00 PM (GMT/BST), closed at weekends
  • Response time: within 24 hours on working days
  • Contact form: Contact Us

Company Details

Marl & Mere is a trading name of PUNDRICH GROUP LTD, a private company limited by shares, registered in England and Wales.

  • Company name: PUNDRICH GROUP LTD
  • Trading name: Marl & Mere
  • Company number: 17500889
  • Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Email: contact@marlmere.com
  • Website: marlmere.com

Important: our registered office in London is an administrative address only. Please do not send returns or parcels there; we will provide the correct return address when your return is approved.